Five Key Insights to Understand the Youth Today
Despite the changes in technologies and the world, one thing has not changed: “Being young is about finding yourself, your people, and your place in the world.”
On the first day of the International Conference on Educational Frontiers, Gino Borromeo of McCann Worldgroup spoke about the youth of today and shared the findings of their organization’s international study with 33,000 interviews and a sample covering those aged 16 to 30.
From the key trends and ideas that Gino discussed, we distill five important ideas. Note that there are significant country and cultural differences, and this is but a short–and necessarily limited–summary.
Gino Borromeo delivering the keynote lecture (Photo credits: Mr. Samuel Macagba III)